Let's do this.
It's time to get your business online. The right way.
If you've been looking for a sign that it's time to start your own business, or kick your existing business up a notch and build a flexible future for yourself, this is that sign.
Over the next 8 weeks, your business dream will become reality. Following my clear, simple step-by-step process, you'll define your business plan, develop a branding strategy, have a clear marketing plan, and build a high-performing website, purpose built to work FOR your business. (and no, you don't need to know any code!)
A Business Plan
You'll be guided through the process of creating a basic business plan, so you can start your business with confidence.
A Branding Bible
You'll be guided through my small business brand bible workbook, so you can start your business with the clarity of knowing WHO your customers are going to be, and HOW you are going to make your business irresistible.
You'll get a website for your business, built by you! You'll learn how to build and maintain your website, uning top-of-the-line, industry standard, USER FRIENDLY tools.
Bonus - it's a super user-friendly drag and drop interface, so you won't need to know any code!
WordPress pre-installed for you
You'll be building your website using the world's most popular content management system, WordPress. Why is this important? Because it's so popular, it's incredibly well supported.
8 weeks of dedicated support
You're not in this alone. For the 8 weeks of the eCourse, from the 4th of June to the 29th of July, I'll be available through the private Facebook group during dedicated office hours. I'll also pop into the group every day to answer questions and lend a hand. You'll be building your site yourself, but you won't be alone.
You'll get lifetime access to the eCourse, including all future updates. This means that if you ever forget how to update your site, or you decide to build a new website in the future, you'll have my handy-dandy, step-by-step guide to walk you through the whole process.
A premium WordPress framework
You'll get a 12 month license to use the premium WordPress framework, Divi by Elegant Themes on your website. Divi retails for $89.00USD.
If you get stuck with anything in particular on your website, never fear! You can call on your 1 free hour of WordPress SOS service valued at €80,00, and I'll sort you right out.
*1 free service hour must be used during the 8 week period of the eCourse
A ".com" Domain Name
You will get a currently available .com domain name of your choice.
Other extensions available on request. Additional fees may apply.
The course bonuses are worth €380,00 - the course alone is worth €500,00.
For a strictly limited time, you can get BOTH for only €200,00! (excluding VAT where applicable)
What can the Digital Domination Academy do for you?
The Digital Domination eCourse is the key to launching a successful online presence for your small business or start-up, on a bootstrap budget. You'll finish the course with a solid business plan, a branding bible, and a fully kitted out website that YOU know how to update and maintain.
Here's what you'll learn:
WEEK 1 AND 2 - YOUR BRAND, YOUR BUSINESS AND YOUR WEBSITE. HOW DO THEY FIT TOGETHER?
During the first two weeks, we'll be designing your brand, defining your marketing strategy and identifying your core sales funnel. You'll finish this module with clarity about how to communicate and who to communicate with.
WEEK 3 - DESIGNING YOUR ONLINE PRESENCE TO DO THE WORK FOR YOU.
During the third week, we'll be designing your website, and making sure that your entire online presence offers up an integrated message consistent with your brand. We'll figure out the simplest way to communicate all the most relevant information to your potential customers, and we'll do it in a way that makes them fall in love with your business (hello loyal customers!)
WEEK 4 AND 5 - GET YOUR HANDS DIRTY AND BUILD YOUR WEBSITE.
During this two week period, you'll start actually building your website. You don't need to be scared, I'll be there to hold your hand and make it SUPER SIMPLE every step of the way. You'll use the design we worked on last week to get the site up and running, and once you've started, you'll be surprised at just how simple it is.
WEEK 6 - REFINE YOUR WEBSITE.
During this week, you'll continue refining your website. You got the bulk of the site built over the last 2 weeks, and this week is all about making sure it looks the way you want it to look and it works the way you want it to work.
WEEK 7 - OPTIMISING YOUR ONLINE PRESENCE.
During week 7, we'll work on optimising your online presence. This week is all about making sure that your website is protected and optimised for both search engines and social media. You'll also ensure that your social media presence is consistent with your overall branding strategy and that your entire online presence is working FOR your business.
WEEK 8 - PREPARE TO LAUNCH.
During the 8th and final week, you'll be planning your strategy to launch or relaunch the online arm of your business, and to keep your business moving forward. Failing to plan is planning to fail, and I want to work with you to see your business succeed! By the end of this week you will have soft-launched your site, and you'll know exactly what you need to do (and can realistically do) to keep your entire online presence working for your business.
Who is the Academy for?
Does this sound like you?
You want to be able to update and maintain your own website without having to invest in a web designer/developer.
You don't have a website for your business, or you aren't happy with the website you have.
You know that branding, marketing and website design are important, but you can't pay for a consultant.
You want your business to have a strong online presence, using industry best-practice tools that will grow with you as your business grows.
You offer a great product or service, but you don't know how to get customers.
You don't have a strong brand, or you want to rebrand your business.
If you can relate to any of the above, then the Digital Domination Academy was made for you.
The Smart Choice
When you know you need a website, or your website needs an overhaul, you have 3 options.
Hire a professional
If you need a professional quality website, and you need it fast, you may be tempted to hire a professional web designer or developer.
A custom built website is likely to cost thousands of euros, with significant ongoing costs for website maintenance.
Figure it out yourself
If your budget is tight, you may be tempted to use "free" website builders, or try and find online tutorials to help you to figure out how to build your website yourself.
DIY websites typically cost €200 on average to set up (yes even the "free" ones - read more about that here.) and it can take you months, or even years to learn everything you need to know to get your website working. If you get overwhelmed and give up, it can be expensive to hire a web developer or designer to help you finish what you started.
The best of both worlds
Savvy entrepreneurs and small business owners find a way to combine the best of both worlds.
When you enrol with the Digital Domination Academy, we build the digital arm of your business together. You'll learn directly from an experienced web designer and digital consultant (that's me!) how to plan your business, design your brand, and build your website. I'll be there to guide you every step of the way, and after 8 short weeks, you'll be ready to send your beautiful website live, confident in your skills and abilities to maintain the site yourself.
And with the course bonuses, it will cost you less than if you were to try and figure it out yourself!
Kind words from happy students.
Thanks so much! Still so much to do but I’m excited to finally drop my ‘Coming Soon’ Page! Yay!! You're the best! Couldn't have done it without you. xKat Lazzaro
Frequently Asked Questions
Do you offer a money-back guarantee?
Yes, of course! You can withdraw from the course without penalty at any time during the first 14 days. That gives you a full 2 weeks to decide if this course is right for you.
Remember, even if you cannot dedicate the time to completing the course during the official 8 week session, you will have lifetime access* to all course materials, so you can complete the course and get your website built at your own pace!
What if I can't finish the course in 8 weeks?
When you enrol with the Digital Domination Academy, you get lifetime access to all course materials! That means that if time is not on your side right now, or if something unexpected comes up, you can put a pin in your study and come back to it at a time that is more convenient to you.
What do I need in order to join this course?
Not much! You'll need access to a computer and a reliable internet connection. Depending on your business, you may also need access to a camera, or a phone with a decent camera.
Are there any hidden expenses I will have to pay?
That's entirely up to you. The course bonuses provide you with everything you need to build a beautiful website.
There can be additional costs involved in building a website, depending on the specific functionality you require. If you want to check if you are likely to incur these additional costs when building your site, get in touch here: firstname.lastname@example.org. I'd be happy to talk through your requirements and advise you if you're likely to need to pay for any of your desired functionality.
Can I pay in instalments?
If you know that the Digital Domination Academy is right for you, but money is an issue, it is possible to pay in 2 installments.
Full payment must be received by Friday the 15th of June.
If you would like to pay in 2 installments, please contact me at email@example.com and i can send you an invoice.
When do I have to sign up by
Course registration is possible until Friday the 1st of June at 2pm CET (that's 10pm in Sydney, Australia, 8am in New York and 5am in Los Angeles.
Sadly, it is not possible to register after this time, and the next course intake may not happe until 2019.
I've enrolled in the Digital Domination Academy. What's my next step?
Congratulations! I'm so excited to have you as part of the Digital Domination Academy!
You'll receive an email on Sunday the 3rd of June with your login and password information to access the eCourse, and a link to access the private facebook group, where you can get support from past course alumni, and direct access to me during the 8 weeks that the course is in session.
Course content will be released weekly for the 8 weeks of the course.
I still have questions. How can I get them answered?
Let's have a chat! I'd love to talk to you and address any questions or concerns you may have. You can reach out to me via email at firstname.lastname@example.org.
Don't miss out, enrol now.
Enrolment is only available until Friday the 1st of June. The next course may not be starting until 2019. Don't put off until next year what you can do today, take control of your goals and enrol now!